BANG + OLUFSEN ZONE
Product Type: Car Audio System
Client: Bang + Olufsen
Work: Industrial Design, Design Research, Design Strategy
The goal of this project was to create a new product concept to help Bang + Olufsen compete on the crowded high-end automotive audio market.
Because of new streaming technologies, listeners have shifted from having a single listening session to connected sessions throughout the day. Zone is a premium, seamless music experience that give listeners a seamless flow of music. When listeners enter the car, automatic bluetooth detection and localization allows riders to have a seamless audio experience. They can choose to keep listening to their own music by flipping the headrest forward or join the collective audio experience by flipping the headrest back
SEAMLESS DEVICE TRANSITIONS
(I swear this was new in 2017)
SHARED AUDIO EXPERIENCE
PRIVATE AUDIO ZONES
